Accessibility Statement

Last updated: 28 May 2026

Art Skool Ltd, trading as Pictl, is committed to making the Service accessible to as many people as possible — including users with visual, hearing, cognitive, motor, or neurological differences.

This statement explains how accessible Pictl is today, what we are doing to improve it, and how to contact us if you encounter a barrier.

The short version

• We target WCAG 2.2 Level AA across the Service.
• We have not yet commissioned a formal external audit. Section 2 lists what we know falls short today.
• Alt text and the original Prompt are available alongside every Visual.
• We respect reduced-motion preferences and do not use flashing content.
• We welcome feedback — see Section 4 for how to reach us.
• This statement is a "catch-all" covering UK, EU, US, and other jurisdictions — see Section 9.

1. Using Pictl

You should be able to:

1. navigate the whole Service using a keyboard alone;
2. zoom in up to 400% without content breaking out of the screen (WCAG 2.2);
3. change colours, contrast levels, and fonts using your browser or operating system settings;
4. use the Service with screen readers including NVDA, JAWS, VoiceOver, and TalkBack;
5. read every Visual through its associated alt text and the original Prompt;
6. operate the Service on a mobile phone or tablet using touch, voice control, switch access, or external assistive input methods.

AbilityNet has detailed advice on adapting your computer, tablet, or phone to make it easier to use.

2. How accessible Pictl is today

We know that parts of the Service are not yet fully accessible. We have not yet commissioned a formal external WCAG 2.2 Level AA audit; that audit is planned before general public launch. Based on internal self-assessment, the following areas are most likely to fall short today, and we will update this section once we have audit findings:

1. some AI-generated alt text on Public Visuals may be incomplete, generic, or inaccurate;
2. the Remix editor and select-area editing tools may not be fully operable via keyboard alone;
3. colour contrast in some UI states (hover, disabled, focus) may not meet the 4.5:1 ratio for normal text;
4. form error messages may not always be announced clearly to screen readers (WCAG 4.1.3 Status Messages);
5. some interactive elements may lack visible focus indicators in particular browser/OS combinations (WCAG 2.4.13 Focus Appearance — new in 2.2);
6. longer Visuals may exceed the recommended reading level for some users (cognitive accessibility);
7. drag-and-drop interactions in the editor may not yet have an accessible alternative (WCAG 2.5.7 Dragging Movements — new in 2.2);
8. target sizes for some controls may fall below 24×24 CSS pixels in dense layouts (WCAG 2.5.8 Target Size (Minimum) — new in 2.2).

We aim to address known issues progressively and will update this section after each formal audit.

3. Specific accessibility considerations

3.1 AI-generated Visuals

Pictl's core output is AI-generated visual content. We treat accessibility of Visuals as a first-class concern:

1. Alt text is generated for every Visual. Produced from your Prompt and the AI's interpretation of the image. Available by hovering, via a screen reader, or in the page source.
2. The Prompt is always available as text alongside the Visual. Even where the Visual is inaccessible to you, the Prompt provides a plain-text description of what was asked.
3. AI-generated metadata (titles, descriptions, tags) is published as readable HTML and structured data, so assistive technology and search engines can access it.
4. Decorative imagery (icons, dividers, brand artwork) is marked decorative in the underlying code so assistive technology skips it.
5. On request, we will provide a written long-form description of any specific Visual that you cannot access through alt text or Prompt alone — see Section 4.

We acknowledge that visual content has inherent accessibility limits. We are exploring richer text-based descriptions and audio narration of Visuals in future releases.

3.2 Cognitive accessibility

Pictl is designed to help users understand complex ideas through visual explanation. This serves users with dyslexia, ADHD, autism, or other cognitive or learning differences who often benefit from visual rather than text-heavy material.

We commit to:

1. writing UI text and instructions in plain English;
2. using consistent navigation patterns and predictable interactions;
3. using clear, unambiguous link text;
4. avoiding time pressure on user actions wherever practicable;
5. structuring pages with proper headings so content can be scanned; and
6. avoiding cognitive overload through progressive disclosure and short, scannable copy.

Visuals themselves are generated by AI and may contain unfamiliar terminology or simplifications. We are not a substitute for professional teaching, accessible curricula, or specialist learning support.

3.3 Photosensitivity and motion

We do not use flashing content. The Service is designed not to produce content that flashes more than three times per second (WCAG 2.3.1).

We respect the prefers-reduced-motion browser and operating-system setting. If you have indicated a preference for reduced motion, animations and transitions in the Service are minimised or disabled (WCAG 2.3.3).

3.4 Mobile accessibility

The Service is responsive and intended to work on phones and tablets. Touch targets are sized to 44×44 CSS pixels (WCAG 2.5.5) or at least 24×24 with adequate spacing (WCAG 2.5.8). The Service is designed to support mobile screen readers (VoiceOver on iOS, TalkBack on Android) and external assistive input devices, including switch controls and Bluetooth keyboards. Orientation lock is avoided unless essential (WCAG 1.3.4).

3.5 Language and locale

The primary language of the Service is English (en). The HTML lang attribute is set on every page. Where parts of a page are in a different language, that language is identified in the markup so screen readers can switch pronunciation correctly (WCAG 3.1.2).

4. Feedback and contact

If you have difficulty using the Service, need this Accessibility Statement in a different format (large print, plain text, easy read, audio, or Braille), or want to give feedback on accessibility, please contact us:

Email: legal@pictl.ai Postal: Art Skool Ltd, 167–169 Great Portland Street, 5th Floor, London, England, W1W 5PF

We aim to acknowledge accessibility enquiries within five working days and provide a substantive response within 14 working days.

4.1 Reasonable adjustments we will make on request

1. providing a written long-form description of a specific Visual;
2. accepting feedback or queries by alternative routes if email is not accessible to you (please describe a route that works for you);
3. offering additional time on Visual-generation flows where rate limits or session timeouts would otherwise create a barrier;
4. providing this statement or any other public-facing document in an alternative format;
5. where reasonable, providing a guided human-supported run-through of a feature that is not yet fully accessible.

If you tell us about an accessibility barrier, we will treat it as a priority and aim to fix it or provide a workable alternative.

5. Reporting accessibility problems and complaints

We always want to hear from you if you experience an accessibility barrier. To make a formal complaint:

1. email legal@pictl.ai with the subject line "Accessibility Complaint";
2. we will acknowledge within five working days;
3. we will investigate and respond within 20 working days. For complex matters we will tell you and provide a revised timeframe;
4. if you are not satisfied with our response, you may ask for an internal review. The review will be carried out by a team member who was not involved in the original response, and we will respond within a further 20 working days.

If you remain dissatisfied after our internal review, you may escalate to the relevant enforcement body for your jurisdiction — see Section 6.

6. Enforcement and external escalation

The body you can escalate to depends on where you live and the law that applies.

This list is illustrative, not exhaustive. If your jurisdiction is not listed, you may have equivalent rights under local law; contact us and we will do our best to assist.

7. Technical information

7.1 Conformance status

We aim to conform with the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA. The Service has not yet been formally tested against this standard. The known and likely non-conformances listed in Section 2 will be revisited after our first formal audit.

WCAG 2.2 builds on 2.1 and adds nine new success criteria. We follow 2.2 because it is the current published version (October 2023) and is referenced by the European Accessibility Act and many procurement frameworks worldwide.

7.2 Compatibility with international standards

Our WCAG 2.2 Level AA target is intended to align with:

• EN 301 549 (European harmonised accessibility standard) — referenced by the European Accessibility Act and EU public-sector procurement;
• Section 508 of the US Rehabilitation Act — for federal-government procurement (which adopts WCAG 2.0 AA as a baseline; we aim higher);
• ADA Title III — for places of public accommodation and many web-only businesses operating in the US;
• AODA Information and Communications Standards (Ontario);
• Australian Disability Discrimination Act 1992 and the Australian Government's Digital Service Standard, which references WCAG 2.x AA;
• ISO/IEC 40500:2012 — the ISO version of WCAG 2.0.

7.3 How we tested Pictl

This statement is based on internal self-assessment using:

1. manual review of key user journeys (account creation, Visual generation, Discovery Layer browsing, settings, billing);
2. keyboard-only navigation testing;
3. screen-reader spot-checks using VoiceOver (macOS, iOS), NVDA (Windows), and TalkBack (Android);
4. automated checks using common accessibility browser extensions (e.g. axe, WAVE, Lighthouse);
5. feedback from early users where available.

The Service has not been audited by an external accessibility consultancy. We intend to commission a formal WCAG 2.2 Level AA audit before general public launch.

7.4 Browser and assistive technology support

The Service is designed to work with the current and previous major versions of:

1. Browsers: Chrome, Safari, Firefox, and Edge (desktop and mobile);
2. Screen readers: NVDA, JAWS, VoiceOver (macOS and iOS), and TalkBack (Android);
3. Operating systems: Windows 10 and 11, macOS, iOS, Android, and major Linux desktops with modern browser support;
4. Voice control: Voice Control (Apple), Voice Access (Android), Windows Speech Recognition, Dragon NaturallySpeaking;
5. Switch access and other input devices through standard OS-level switch APIs.

The Service may not work as expected on older browsers or unsupported assistive technologies. If you rely on a specific configuration, please let us know.

7.5 Content not within scope of this statement

This statement covers the Pictl web platform. The following are not within scope:

1. User-generated Visuals — although we generate alt text and metadata for every Visual, we cannot guarantee that every Prompt or Public Visual will be free of accessibility issues. Where a specific Public Visual creates a barrier, please report it under Section 5 and we will consider remedial action.
2. Third-party services — payment processing (Stripe), authentication (Google), and embedded media or links from third parties are subject to those providers' own accessibility statements.
3. Archived content — older Public Visuals predating accessibility improvements may not meet current standards. We will update these progressively.
4. Externally linked content — pages linked to from Pictl but not operated by Art Skool Ltd are outside our control.
5. PDF and downloadable assets — historic PDFs may not meet WCAG. We will provide accessible alternatives on request.

8. What we are doing to improve accessibility

We will:

1. commission a formal WCAG 2.2 Level AA audit before general public launch and publish the findings in Section 2;
2. prioritise fixing any Level A non-conformances identified by the audit within 90 days of the audit report;
3. test every major release against WCAG 2.2 Level AA before it ships;
4. train our team in inclusive design and accessible content creation;
5. iterate on AI-generated alt text and long-form descriptions to improve quality over time;
6. integrate automated accessibility checks into our CI pipeline; and
7. review this statement at least annually and following any major release or significant audit finding.

9. Legal framework

This is a "catch-all" statement — Art Skool Ltd is based in the United Kingdom, but the Service is available worldwide. The following laws are the principal ones that may apply to your use of the Service, depending on where you are.

9.1 United Kingdom

Equality Act 2010. Art Skool Ltd is subject to the Equality Act 2010, which requires service providers to make reasonable adjustments so that disabled users are not placed at a substantial disadvantage in accessing services.

Where we determine that a specific adjustment would impose a disproportionate burden — assessed by reference to the cost and benefit of the adjustment and our resources at the relevant time — we will explain this in response to any accessibility request and provide the best alternative reasonably available. We document our disproportionate-burden assessments and will make them available on request.

Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 ("PSBAR 2018"). PSBAR imposes mandatory requirements on UK public sector bodies. Art Skool Ltd is not a public sector body and is not directly subject to PSBAR. Where Pictl is used by schools, universities, or other public sector organisations, our target of WCAG 2.2 Level AA conformance is intended to satisfy PSBAR 2018 and the Equality Act 2010 in those settings.

9.2 European Union / EEA

European Accessibility Act (Directive (EU) 2019/882, "EAA"). The EAA applies from 28 June 2025 to private-sector products and services covered by the Act, including e-commerce services and consumer-facing digital services. We are not actively targeting users in the EU/EEA during the beta. Where EU/EEA users access the Service and the EAA applies to our offering in a member state, we aim to comply by meeting EN 301 549 / WCAG 2.2 AA, and will identify the responsible market surveillance authority in this section once we have a targeted EU/EEA presence.

Web Accessibility Directive (Directive (EU) 2016/2102). Applies to public sector bodies; not directly applicable to Art Skool Ltd but relevant where we serve EU public sector customers.

9.3 United States

Americans with Disabilities Act of 1990 (ADA). Federal courts in the US have increasingly held that businesses operating consumer-facing websites are subject to ADA Title III as "places of public accommodation". We treat the ADA as potentially applicable to our US users and aim to meet WCAG 2.2 AA as the de facto compliance benchmark courts and the Department of Justice have referenced.

Section 508 of the Rehabilitation Act. Applies to US federal agencies and their suppliers. Not directly applicable to Art Skool Ltd but relevant where we sell to federal customers or to organisations that procure under Section 508.

State laws. Including California's Unruh Civil Rights Act, New York State Human Rights Law, and others. WCAG 2.2 AA is intended to satisfy these laws in the absence of a specific state standard.

9.4 Canada

Accessible Canada Act (ACA). Applies to federally regulated entities; not directly applicable to Art Skool Ltd. AODA (Ontario) applies to organisations doing business in Ontario, including non-Ontario entities meeting the AODA thresholds. We target the AODA Information and Communications Standards through WCAG 2.2 AA conformance.

9.5 Australia

Disability Discrimination Act 1992 (DDA). Australian case law and the Australian Human Rights Commission's Web Accessibility Advisory Notes treat web accessibility as part of the DDA's anti-discrimination protections. WCAG 2.x AA is the accepted benchmark.

9.6 Other jurisdictions

We aim to meet WCAG 2.2 AA worldwide as a single, high baseline. Where local law requires more, we will treat that as the floor in the relevant jurisdiction.

10. Preparation of this statement

This statement was prepared on 2026-05-28 by Art Skool Ltd, based on internal self-assessment. It has not yet been reviewed by an external accessibility consultancy or by a qualified solicitor.

It will be reviewed at least once per year, and earlier if:

1. a formal audit identifies new issues;
2. a major release of the Service significantly changes its accessibility profile; or
3. the regulatory framework changes in a way that affects our obligations.

Next scheduled review: 2027-05-26 or following our first formal WCAG audit, whichever is earlier.

Beta status. This Statement (v1.0) has been prepared internally based on self-assessment and aligned with Terms of Service v1.5, extending coverage from a UK-only frame to a global "catch-all" baseline (UK / EU / US / Canada / Australia). It has not yet been reviewed by an external accessibility consultancy or a qualified solicitor. Sections 2 and 7.3 will be updated with the findings of our first formal WCAG 2.2 AA audit, which is planned before general public launch.

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